How we make money
Today scanodds earns nothing from bookmakers: we have no affiliate agreements and no paid placements.
Where we stand
KNOW NOTA Inc. funds scanodds. We have not joined any bookmaker affiliate programme, no bookmaker pays us for clicks, sign-ups or positions, and there is no advertising on the site.
What our bookmaker links do
Links to bookmakers go through our redirect at /go/. Before sending you on, it checks again that the bookmaker is licensed and may be shown in your country; if not, you return to our home page instead.
The redirect then adds referral parameters so the bookmaker can see that the visit came from scanodds:
utm_source=scanodds.com&utm_medium=referral&utm_campaign=en
The last value is the language of the page you came from. These parameters contain no personal data, and the redirect sets no cookies. Every bookmaker link is marked as sponsored for search engines.
What we record
When you follow a bookmaker link we record the bookmaker, your country (derived from your IP address, which we do not store), the page language, the type of page and the match or competition, if any. These counts show which bookmakers our readers find useful, and they will decide which affiliate programmes, if any, we join.
If we join affiliate programmes
- We will list every programme on this page.
- Commission will never decide which bookmakers you see: that stays decided by licences in your country.
- Commission will never change the order of prices or which price is marked best.
- Any paid or boosted placement will carry an advertising label.
How bookmakers are ordered
In each country we show prices from up to three licensed bookmakers whose odds we receive, followed by the other licensed bookmakers as logos. The highest price for each outcome is marked best. Details are in our odds methodology.